Commissioned Work Projects

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ruben@bysindicato.com +52 667 167 4671

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@ruuubentamayo @bysindicato

Analog on the Road

Personal Project · Analog Photography

On the Road is an ongoing visual research project initiated by Rubén Tamayo and Seo Ju Park through a series of motorcycle journeys—including off-road routes—across Mexico, the United States and Canada, reaching as far north as Alaska. The project was later continued by Tamayo through solo travel and camping.

Conceived as a form of social inquiry through photography, the project uses the road as a place of observation and as a temporary suspension of everyday life. Moving away from home changes the way we perceive time, territory and other people, creating encounters with communities and ways of living beyond our immediate environment.
Guided by an anthropological curiosity, the project observes everyday gestures, social behaviors and the different ways people inhabit their surroundings. The camera becomes a way of approaching unfamiliar places, initiating encounters and questioning the values and forms of life we often accept as normal.
In an age shaped by hyperconnectivity, constant stimulation and the endless consumption of images, the road also becomes a form of resistance. Distance, physical movement and slow travel restore a bodily experience of time: the landscape—not an algorithm—determines the pace, and attention returns to the present.
The photographs explore the relationship between movement, freedom, work and consumption. Travel becomes a way of questioning both the world being observed and one’s own identity, while photography preserves the gestures, encounters and ordinary moments that still exist outside the accelerated flow of contemporary life.